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	<title>Oh So Current</title>
	<link>http://ohsocurrent.wordpress.com</link>
	<description>Facts, trends &#38; research on what motivates the everyday woman buyer</description>
	<lastBuildDate>Wed, 04 Feb 2009 18:10:17 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Sweet Somethings</title>
		<description><![CDATA[Tempting sugary treats aren’t just for dessert anymore .<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=351&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/02/04/sweet-somethings/</link>
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		<title>Third Screen Showing a Preview of Potential</title>
		<description><![CDATA[WHAT’S HAPPENING:
Mobile advertising promises to deepen customer engagement. Mobile advertising has grown rapidly in markets like Japan, but outside Asia, activity is still dominated by “text and response” campaigns. So for now, the mobile phone remains the third screen, behind television and the computer. Still, the potential is impossible to ignore.
• About a billion mobile [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=344&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/28/third-screen-showing-a-preview-of-potential/</link>
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		<title>Designers get powerful endorsement</title>
		<description><![CDATA[
WHAT’S HAPPENING:
Isabel Toledo and Jason Wu&#8217;s fashion businesses were given an enormous boost when new First Lady Michelle Obama, the second-most watched person on the inaugural podium, chose them for the two key occasions on her husband&#8217;s big day.
As she watched husband Barack Obama being sworn in, she wore a lemongrass lace shift dress and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=337&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/23/designers-get-powerful-endorsement/</link>
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		<title>Heart strings vs. Purse strings</title>
		<description><![CDATA[WHAT’S HAPPENING:
With unemployment rising to levels not seen in 16 years, consumers have pulled back sharply on spending. So in attempts to entice cash-stricken consumers this Valentine&#8217;s Day, beauty brands are rolling out a host of specially created gift sets and limited edition products. Romance is taking a back seat as women are being targeted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=327&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/21/heart-strings-vs-purse-strings/</link>
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	<item>
		<title>Holiday Shoppers Storm the Internet</title>
		<description><![CDATA[According to a recent Forbes article written by Mary Jane Irwin, Purchases made online tallied $24B this holiday season, with sports and fitness spending up 31%.
Online spending this holiday season, from Nov. 1 through Dec. 19, has decreased 1.0%, to $24.03 billion, through Dec. 19, compared with the corresponding days in 2007, according to Internet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=324&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/07/holiday-shoppers-storm-the-internet/</link>
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	<item>
		<title>Meals that new moms can almost call their own by Grace Jidoun</title>
		<description><![CDATA[
WHAT&#8217;S HAPPENING


Daily menus are tailored to the specific needs of individuals, whether the goal is weight gain, weight loss or energy for nursing.
Three meals plus snacks (to satisfy cravings) are prepared daily and delivered to the client&#8217;s door. The price is $45 to $55 per delivery.


WHAT THIS MEANS TO BUSINESS


Nutritional needs change after having a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=319&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/06/meals-that-new-moms-can-almost-call-their-own-by-grace-jidoun/</link>
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	<item>
		<title>Nomadic pop-up shop brings its goods to different neighborhoods</title>
		<description><![CDATA[


WHAT&#8217;S HAPPENING






Where do all the pop-up retailers go when their rental leases are up? Luxe fashion label Iisli packs up its nomadic store and moves it to another location (WWD.com 9.22.08).
Iisli&#8217;s 1,000 sq. ft. temporary store, dubbed &#8221;the cube,&#8221; can be retrofitted into an empty retail space. It carries its own lighting, dressing rooms and shelving.
It&#8217;s address is 25 Bond Street in lower Manhattan until February 1, 2008. The owners would like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=312&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/05/nomadic-pop-up-shop-brings-its-goods-to-different-neighborhoods/</link>
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		<title>Brown paper packaging- tied up in string?</title>
		<description><![CDATA[
WHAT&#8217;S HAPPENING


The stealthy shoppers can get their threads, bags, heels and jewels delivered in an unbranded recycled brown paper bag — a sharp aesthetic turn from the retailer&#8217;s iconic sleek black boxes.
Even the direct marketing email promoting the new packaging is a throwback to more demure times; a black and white pic shows two 1950s gals whispering, and the copy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=310&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/02/brown-paper-packaging-tied-up-in-string/</link>
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	<item>
		<title>What&#8217;s in YOUR purse???</title>
		<description><![CDATA[According to In Your Purse, a book looking at the woman’s purse, 98% of women’s purses contained reward cards and memberships, 91% contained skin or hair beauty aids, 63% contained food, gum, or candy, 61% contained coupons, 31% contained nail care, 28% contained feminine hygiene products, 27% contained tissues, 22% contained oral care products and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=305&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2009/01/01/whats-in-your-purse/</link>
			</item>
	<item>
		<title>Beg Borrow or Steal</title>
		<description><![CDATA[WHAT&#8217;S HAPPENING


When the going gets tough, the tough dicker for a better price. Consumers are beginning to embrace a range of unusual buying behaviors that will help them stretch a dollar further. Haggling, for example, is becoming fashionable again. Max Edison has become a minor media star — his 2001 book How to Haggle is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ohsocurrent.wordpress.com&blog=5284070&post=302&subd=ohsocurrent&ref=&feed=1" />]]></description>
		<link>http://ohsocurrent.wordpress.com/2008/12/31/beg-borrow-or-steal/</link>
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