WHAT’S HAPPENING:
Tempting sugary treats aren’t just for dessert anymore as representations of mouthwatering confectionery are appearing on accessories, plush, graphics, print and more. Popular accessory areas include hair ties, necklaces, rings, brooches, bags and shoes. Running alongside the accessory craze is a strong interest in cake-based print and pattern most often seen on clothing, bags and stationery. Confectionery customization of electronic goods such as mobile phones is also hugely popular as items such as USB keys are made to look like the tempting treats.
Tote bag by Whimsy Press
WHAT THIS MEANS TO BUSINESS:
This may look like a short-term fad, but a closer look may reveal a more long term trend. For one thing, sweet motifs are appealing to a broad range of consumers. 
Plus, in tough times, people will always look for the little things that make them happy – and sweet treats certainly fit the bill. There may also be an element of backlash or rebellion to the increasing attention being paid to the obesity of America. The more people are told they can’t have something, the more some people will celebrate it. So it may be time to make room on your shelves for these sweet sellers before you miss out on your piece of the pie.
