According to a recent Forbes article written by Mary Jane Irwin, Purchases made online tallied $24B this holiday season, with sports and fitness spending up 31%.
Online spending this holiday season, from Nov. 1 through Dec. 19, has decreased 1.0%, to $24.03 billion, through Dec. 19, compared with the corresponding days in 2007, according to Internet stat tracker comScore. Dollars spent during the month of December increased slightly to $12.8 billion, from $12.7 billion last year.
On average, consumers have spent $643.0 million each day between Thanksgiving and Dec. 19, an increase of 5.0% compared with 2007. Dec. 9 remains the highest-trafficked day with $887.0 million spent online.
“With five fewer days of holiday shopping between Thanksgiving and Christmas this year, there is increasing pressure on consumers to make their holiday purchases in time for Christmas,” said comScore chairman Gian Fulgoni in a statement. “The combination of the compressed holiday schedule and the challenging economic situation faced by many consumers means that retailers have their work cut out for them this season.”
Gifts this holiday season are trending toward items that yield the most entertainment per dollar or are in some way reusable — in line with past consumer spending trends during tough times. People spend more time at home and less time out on the town, and their purchasing habits reflect that.
Through the first half of this month, spending on the sports and fitness category increased some 31.0%. Book and magazine sales were up 18%. Sales of videogames and related paraphernalia increased 17.0%.
Conversely, says comScore, sales of consumer electronics are slowing: Music, movie and video sales are down 24.0%. Spending on office supplies — no doubt a result of corporate belt tightening — decreased 19.0%, and spending on jewelry and watches is off by 17.0%.
