Margaret Fuller coined the phrase, “If you have knowledge, let others light their candles in it.”. I can’t imagine a better way to start off a blog about women’s buying habits than giving credit to one of the most influential women’s rights activists of all time.
I wonder if Margaret were alive now if she would be surprised by the fact that, according to a recent study, women control about 80 percent of household, retail and grocery spending, and about 60 percent of travel and consumer electronics spending. I should think not. What she may be surprised by, however, is the fact that so little attention is paid to the everyday woman that makes these buying decisions!
As an everyday woman myself, and a research junkie at heart, I’ve decided to dig into the abyss that answers that eternal question… what DO women want??? and perhaps discover a little bit more about myself along the way. I joined the advertising agency, Current, due to their compelling work for retail companies in speaking to women and am spearheading their efforts to remain up to date and ahead of the curve when communicating in a manner that appeals to the everyday woman. Please feel free to join me on this journey of gaining knowledge about women’s wants, finding the latest trends and truly defining the art of speaking to the everyday woman the way she wants to be spoken to.
I leave you with a quote from another well respected Margaret and fellow advocate of research, Margaret Mead- “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has.”
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